Privacy Policy

Champion Home Builders, Inc. and its subsidiaries (together, "Champion") take your privacy seriously. The following Privacy Policy has been adopted by Champion to provide you with the best possible online experience. We want you to know (i) what information we gather on our web sites, how we use it, and who we share it with, (ii) how we safeguard your information, and (iii) how you can control its use.


Effective January 9, 2023

This privacy policy (“Privacy Policy”) describes how Champion Home Builders, Inc. and our affiliated companies (collectively, “Company”, “Champion”, “we”, “our,” or “us”), uses Personal Data (defined below) that we process in connection with your use of (1) this website, any other website we operate that links to this Privacy Policy, and any mobile applications we operate that link to this Privacy Policy (collectively, our “Sites”), and (2) all other products or services we offer (collectively, our “Services”).

This Privacy Policy generally applies to all users of our Sites and/or Services. In addition, if you are a resident of California, Nevada, or Virginia, there are additional sections of this Privacy Policy that apply to you.

Please read this Privacy Policy carefully to better understand how we collect, use, and disclose Personal Data about you as you use our Sites and/or Services. Any changes to this Privacy Policy will appear on this page, so we encourage you to review it periodically.


The information we collect from you varies, depending on the way you use our Sites and/or Services. We collect information from or about you in the ways described below.

Personal Data We Collect

For purposes of this Privacy Policy, “Personal Data” means information relating to an identified or identifiable natural person. The categories of Personal Data we collect may include:

  • Identification information, such as name and address
  • Contact information, such as email address, fax number, and phone number
  • Location data
  • Commercial information and preferences, such as size and location of desired home, or the serial number for your home
  • Financing and payment information, such as Social Security Number, tax ID information, driver’s license information, income information, information about co-signers, payment terms, and flooring source

Additionally, certain information is collected automatically when you visit our Sites by means of various software tools. We have a legitimate interest in using such information to assist in log-in, systems administration purposes, information security and abuse prevention, to track user trends, and to analyze the effectiveness of our Sites and Services.

  • Log Files. “Log files” refers to the information that is automatically sent by your web browser or device (or otherwise automatically collected) each time you view or interact with our online Service. The information inside the log files may include IP addresses, type of browser, internet service provider, date/time stamp, referring/exit pages, clicked pages and any other information your browser may send to us.

  • Device and Online Usage. We may collect information about your computer, browser, mobile, or other device that you use to access our Service. We may use cookies, pixels, log files, and other techniques to collect such information, including IP address, device identifiers and other unique identifiers, browser type, browser language, operating system name and version, device name and model, version, referring and exit pages, dates and times of Service access, links clicked, pages visited, forms submitted, features used, crash reports, and session identification information.



We use cookies to make interactions with our Sites easy and meaningful. When you visit our Sites, our servers may send a cookie to your computer. We may use cookies that are session-based or persistent. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. We use cookies that enable you to navigate our Sites and use their features, such as accessing secure areas of our Sites. Because required cookies are essential to operate our Sites, there is no option to opt out of these cookies. We use cookies to provide features and services such as:

  • Remembering your preferences and allowing you to enter your user name less frequently;
  • Presenting information that’s targeted to your interests, which may include our content presented on another website;
  • Measuring the effectiveness of our Sites, Services, content, and advertising;
  • Providing other services and features that are only available through the use of cookies;

The Options/Settings section of most internet browsers will tell you how to manage cookies and other technologies that may be transferred to your device, including how to disable such technologies. You can disable our cookies or all cookies through your browser settings. You can also learn more about managing cookies through the “Do Not Sell or Share My Personal Information” link in the footer of this Site. Please note that disabling cookies may impact some of our Site features and prevent the Sites from operating properly.

Web Beacons and Similar Tracking Technologies

When you visit our Sites, we may collect your IP address for certain purposes such as monitoring the regions from which you navigate our Sites. We may also use web beacons alone or in conjunction with cookies to compile information about your usage of our Sites and interaction with emails from us. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular site tied to the web beacon. We may use web beacons to operate and improve our Sites.


We use the information you submit or we collect about you for a variety of purposes relating to our business. More specifically, we may use your information to:

  • Provide, support, analyze, administer, develop, improve, and personalize the Sites and/or Services;
  • Provide you with the Service and any product or order fulfillment, or facilitate our partners to provide you with the Service or any product or order fulfilment;
  • Process warranty claims;
  • Facilitate financing and/or insurance;
  • Act in accordance with your direction. For example, if you direct us to share your information with our retailers or other third parties, we will do so in order to facilitate that interaction;
  • Fulfill or meet the purpose for which you provided the information. For example:

o If you provide your name and Social Security Number to receive a reimbursement for out-of-pocket warranty work, we will use that information to provide you the reimbursement;
o If you request a quote via our online quote request form, we will use the information you submit to process the quote;

  • Communicate with you about our Sites and/or Services, including to respond to your customer service requests, to investigate and address your concerns, to respond to any other inquiry or correspondence you send to us, and to monitor and improve our responses;
  • Contact you and inform you about Sites, Services, promotions, programs, offerings, special offers, and/or events that may interest you;
  • Send you information, including warranty information;
  • Send you updates and promotional/marketing materials, including via our blog subscription, newsletters, and online advertising;
  • Personalize your Site experience and to deliver content and Services offerings relevant to your interests, including targeted offers and ads through our Sites, third-party sites, and via email or text message (with your consent, where required by law);
  • Store and share user-generated content on social media platforms;
  • Enter into or perform a contract or business relationship with you;
  • Protect our rights or our property and to ensure the technical functionality, safety, security, and integrity of the Sites, App, or Services databases, and other assets and business;
  • Conduct research, analysis, and business development, including to develop and improve our Sites and/or Services;
  • Comply with applicable laws and regulations (including recordkeeping and tax obligations), assist and respond to law enforcement requests, and respond to regulatory or other legal inquiries, including court orders;
  • Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Champion assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Champion about our consumers is among the assets transferred; or
  • Fulfill any other purpose for which you provide it or consent.


We may disclose information you submit or we collect about you in the following situations:

  • With Our Third-Party Service Providers. We share or transfer Personal Data and other information about you to our service providers to perform tasks on our behalf and to assist us in providing our Sites and/or Services. For example, we may share your Personal Data with service providers who assist us in performing core functions (such as hosting, data storage, and security) related to our operation of the Sites and/or Services and/or by making certain interactive tools available to you as a user. We also use third parties for technical and customer support, application development, tracking and reporting functions, quality assurance, and other services. We may share Personal Data from or about you with these third parties so that we can deliver the highest quality user experience.

  • With Affiliates and Subsidiaries. We may disclose Personal Data to our Champion affiliates and subsidiaries.

  • With Advertising Partners. We engage advertising services to assist us in advertising our brand, and our Sites and/or Services. Those services may target advertisements on third-party websites based on cookies or other information indicating previous interaction with our Sites and/or Services.

  • With Business Partners, Including Retailers and Other Third Parties. When you direct us to, we may share your information with our retailers (including Champion-owned retailers, as well as independent retailers) or other third parties in order to facilitate your requested interaction. For example, we will disclose information to lenders if financing is needed; we will disclose information about your requests to retailers who can service those requests; and we will disclose information with the factory to process an order and warranty. From time to time, we may partner with other companies to jointly offer Services. If you purchase or specifically express interest in a jointly offered Service from us, we may share Personal Data collected in connection with your purchase or expression of interest with our joint promotion partner(s). We do not control our business partners’ use of Personal Data we collect, and their use of the information will be in accordance with their own privacy policies.

  • With Analytics Providers. We may use certain third-party analytics services to improve the functionality, features, or delivery of our Sites and/or Services. We may also use these analytics services to record mouse clicks, mouse movements, scrolling activity, as well as any text that you type into our Sites. For example, we use Google Analytics on our Sites to track user trends and usage. For more information on Google Analytics’ processing of Personal Data as it relates to our Service, please see By using a browser plugin provided by Google, you can opt out of Google Analytics. You may also learn more about managing cookies that enable analytics through the “Do Not Sell or Share My Personal Information” link in the footer of this Site.

  • In the Event of Merger, Sale, or Change of Control. We may transfer or assign this Privacy Policy and any Personal Data to a third-party entity that acquires or is merged with us as part of a merger, acquisition, sale, or other change of control (such as the result of a bankruptcy proceeding).

  • Other Disclosures. We may disclose Personal Data about you if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our Terms of Use including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or (iv) protect against harm to the rights, property or safety of Champion, our users, or the public. We may also disclose Personal Data or other information pursuant to your consent or direction.


To better serve our users, business partners, and to improve our Sites and/or Services, we may conduct research on user demographics, interests and behavior or engage in other activities based on Personal Data and/or information that we aggregate or de-identify. Aggregated or de-identified information is not considered Personal Data and does not identify a user personally. We may share this aggregated or de-identified information with our affiliates, agents, business partners, and/or other third parties.


We take the protection of your information seriously and take reasonable and appropriate physical, administrative, and technical measures to protect the information collected through our Sites and/or Services. While we implement commercially reasonable security measures to protect your privacy, please keep in mind that the Internet is not a 100% secure medium for communication, and we cannot guarantee that the information collected about you will always remain private when using our Sites and/or Services. As a result, while we strive to protect your Personal Data, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.


We do not currently respond or take any action with respect to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of Personal Data about an individual consumer’s online activities over time and across third-party websites or online services.


Our Sites and/or Services may include links to other third-party websites as a convenience to you. If you click on one of those links you will be taken to websites we do not control, and this Privacy Policy does not apply to those third-party websites. The inclusion of any link does not imply our endorsement of any other company, its site(s), or its product(s) and/or service(s). Champion is not responsible for the privacy practices or content of any other site.


Our online services may use social media plug-ins (e.g., the Facebook “Like” button, the “Share to Twitter” button) to enable you to easily interact with certain social media websites (e.g., Facebook, Twitter, Instagram) and share information with others. When you visit our online services, the operators of the available social media plugins can place a cookie on your device enabling such operators to recognize individuals who have previously visited our online services. If you are logged into these social media websites while visiting our online services, the social media plugins allow the relevant social media websites to receive information that you have visited our online services or other information. The social media plugins also allow the applicable social media websites to share information about your activities on our online services with other users of the social media website. For example, Facebook Social Plugins allow Facebook to show your “Likes” and comments on our online services to your Facebook friends. Facebook Social Plugins also allow you to see your friends’ Facebook activity on our online services. We do not control any of the content from the social media plugins. We may also interact with you on social media platforms. If you contact us on one of our social media platforms, request services, or otherwise communicate directly with us on social media, we may contact you to interact with you. For more information about social media advertising and social media plugins from other social media websites, please refer to those websites’ privacy and data sharing statements.


Our Sites and Services are intended for adult use only. We do not direct any part of our Sites to children less than 18 years old and children are not eligible to use our Services. We do not knowingly collect Personal Data from children. By using our Sites and/or Services, you represent and warrant to Champion that you are at least 18 years of age.


As our organization changes over time, this Privacy Policy may change as well. We reserve the right to amend the Privacy Policy at any time, and we will post the amended Privacy Policy on our Service.


Any comments, concerns, complaints, or questions regarding our general Privacy Policy may be addressed to:

Privacy Manager
Champion Home Builders, Inc.
755 West Big Beaver Road Suite 1000
Troy, MI 48084
Phone: 855-462-6852


Please click the below links to view the additional sections of this Privacy Policy that apply to residents of California, Nevada, and Virginia.

We collect information on our web sites in a variety of ways, depending upon how you use our sites. We collect information that you voluntarily submit to us, and we also gather information anonymously to help us better understand how our sites are being used and how we can better serve our customers (including information provided through the use of "cookies"). In addition, "third party" web sites that you can link to from our web site may also collect and use your information. We use this information in a variety of different ways, including:

a) Cookies. Cookies are small files that can store data on your computer. The data can include your computer’s Internet Protocol address, information about how you use our site, and information about your preferences and past selections. Champion sets and accesses cookies on your computer. We use this information to (i) keep track of your information for your own convenience, (ii) help us optimize your online experience, and (iii) help us understand how you use our web pages. If you link to third parties from our web pages, those third parties may use their own cookies and that use is not covered by the Privacy Policy.

b) Requesting Information from Retailers, Communities, or Builders, (“Retailers”): When you request information from one of our retailers using one of our website forms, we send your information (name, address, phone numbers, e-mail address, messages, etc.) to the retailer(s) you selected. In addition, we may send your inquiry to selected retailers to best service your new home needs and questions.

c) Requesting information from our generic “Contact Us” forms: When you request information on one of our generic forms under the “Contact Us” section of our website, we review your inquiry and route it to the appropriate company representative or to one of our retailers for follow up.

d) Champion may also use any of the information you provided to better serve your needs, and we may provide it anonymously and in the aggregate to advertisers or other interested parties. Some of our retailers are Champion owned, but most are independently owned businesses. If you request information from an independently owned retailer, control over your information will be passed to that retailer. In an effort to protect you and your information from improper use or disclosure, we have implemented a Retailer Privacy Policy that addresses the use of your information by our retailers. Notwithstanding that, use of your information by these independent owned retailers is out of our control, outside the coverage of this Privacy Policy, and Champion shall not be responsible for the actions of its independently owned retailers. If you feel that one of our retailers is improperly using your information, please contact us immediately at

e) Search Criteria; Polling. You may wish to enter search criteria when looking for homes, retailers, developers or during other searches on our web site. We may store the search criteria you enter in cookies on your computer, or we may anonymously aggregate and compile this information on our own system for our own use. You may also respond to polls that we conduct on our web pages, and we may store those responses anonymously for our use or "tag" your computer so that you can only vote once on a particular question.

f) Automatically Collected Data. Some information about you may be automatically gathered and stored on our system whenever you visit our web sites, including your Internet Protocol address, the kind of internet browser you use, and how you use our site. We may also use this information to measure and report the number of "visits" on our web pages and report this information publicly or privately (without identifying any specific users). We also track traffic patterns throughout our websites.

g) Links to Other Web Sites. Our websites contain links to other "third party" web sites that are not owned by Champion. Please be aware that those sites may collect information about you, that the collection and use of that information by those "third party" web sites is outside Champion’s control and outside the scope of this Privacy Policy, and that you should consult the privacy policy or similar policy of those web sites before supplying them any of your private information. Champion is not responsible for the privacy policies of these "third party" websites. If you have any problems with the privacy policies of any "third party" web sites that are linked from our web site, please let us know by e-mailing us at Our web sites also contain links to web pages maintained and operated by our independently (non-Champion) owned retailers. Although some of these web pages are hosted by Champion, Champion is not responsible for the content of these pages. If you have any problems with the web pages of our independently owned retailers, please let us know by e-mailing us at


When we collect your information, and store it on our servers, we use the same care with that information that we use with our own data. To ensure security, we do not request information from you like credit card numbers or social security numbers. While we strive to protect your personal information and keep it confidential, Champion cannot ensure or warrant the security of any information you transmit to us. Unless you specifically indicate you do not want your information shared, we may share your information with selected Champion partners for their use in marketing their programs and offerings to you. When you request that we send your personal information to one of our independently owned retailers, we have enacted a Retailer Privacy Policy to protect your information.

Champion does not seek to collect personal information from children through our web site, and we will delete any such information if we become aware of it. Please be aware that under certain limited circumstances we may be legally compelled to disclose your information to other parties by court order or otherwise.


When using the Internet, always use common sense when you disclose your personal information. If you are concerned about how we collect or use certain information, you may elect not to participate in certain services or features offered by our web sites.

a) Disabling Cookies. If you are concerned about cookies that are sent between our computers and yours, you can disable this feature on your Internet browser by either (i) rejecting them automatically, or (ii) having your computer prompt you before they are accepted. This is usually found under "Internet Options" or "Preferences" on your browser. Please note though that disabling cookies may limit the features and services that are available on our web sites.

b) Opting Out. You can opt out of our information gathering by contacting us at, and we will remove you from any current non-anonymous files containing your personal information. If you previously requested your information to be provided to one of our retailers, please let us know in your e-mail, and we will do our best to retrieve this information.

c) Let Us Know of Any Improper Uses. Please contact us immediately at if you suspect that the information you share with us is being used in violation of this Privacy Policy or in a manner that is annoying or offensive.


Champion may amend this Privacy Policy from time to time. If we make any substantial changes to this Privacy Policy, we will notify you with a prominent announcement on our web pages.


If you have any questions about this Privacy Policy or any other matter, please contact us at:

Privacy Manager
Champion Home Builders, Inc.
755 West Big Beaver Road Suite 1000
Troy, MI 48084
Phone: 877-340-7691


This Privacy Policy is effective as of November 2, 2017.